The Art of Living
Designer & Manufacturer of Art & Luxury Interiors
“If you're going to do something, it should be the things that others find impossible.”
Whatever is not possible for the majority, absolutely possible for a small group of aestehetic and enthusiastic people. The world is more as a templete today. The market makes the consumers to understand luxury in their way. We let it be there. We want to work for those who value beauty.
Being in this industry over 25 years, we know the talents who may bring exceptional designs to the world, to the ones who understand beauty and want to be apart of the mass production. Those talents are being collected from all over world and we invited them to be with us. Those masters make the most beautiful things for top class interior decoration.
Alexander's Collection manages 2 factories on joint venture basis and collaborate with exclusive suppliers we trust for years. Those contacts allow us to be in a niche of true luxury for the most prominent international clientele.
Interiors
Our Luxury Marketing Strategy
We make it special
Our main strategy is to seek a small clientele. Ultra-Luxury Brands Offer a New Level of Exclusivity. There is no need to compare ourselves with other brands, every luxury brand is self-sufficient. There is no need for "positioning", luxury is not comparative.
Over 25 years, we have learnt to design uniquely to translate it into ulta luxury products. Today, the experience we have achieved allows us to think about entering international markets. In our marketing strategy, we do not aim to reach global audience in the luxury industry, but choose an ultra exclusive approach to do so by investing in a small number of our potential partners matching our criteria.
The singularity of our art studio and manufacturing capabilities gives us the opportunity to generate special trade customers for the brand, partners with so-called "Golden Addresses", like-minded people with businesses related to interior decoration and supplying the best quality products for the most sophisticated clientele. This is a special and priority area of marketing.
For this purpose, we are ready to examine investments in such showrooms.
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